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Understand and Engage The Identified Target Audience

Understand And Engage
In the previous blogs we touched upon digital marketers and their strategies to leverage automated digital frameworks to get better ROI on their marketing campaigns. Now let’s explore the strategies to be considered around how best to leverage digital platforms, with a primary focus to understand and engage the identified target audience.
Market and Sales Intelligence
The first and most […]

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Building Online Marketing Components and Capability

Content, Brand and Demand Generation
Being different and standing out in a crowd has been getting tougher by the day for retailers. Potential customers get the same product or service from a number of companies or service providers. In such a scenario, how do companies then ensure their brand gets noticed? How can they effectively incorporate the human touch into their […]

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Micro Financing Small Businesses

Micro Financing & Small Businesses- Paving The Next Wave Of Economic Growth
Every government mostly attributes the success of their economies to large industry leaders. However, one needs to keep in mind that, it is not just the large leaders, but also the local small and medium businesses, whose contributions are equally important for the growth of any economy. Though these […]

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Role of the Digital Marketers in the retail sector

In the earlier blogs we tried to draw readers’ attention to changing landscape of the retail sector, the emergence of new age consumers and their buying patterns, among other things. The crux of the matter in all expert discussions worldwide is about the onslaught of digital marketing is the human touch in the era of e-retailing.

The digital world today is […]

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3Cs for a holistic online buying experience

The mantra for success for retailers of today and future will all be about introducing customers to a Holistic Experience across entire gamut of touch points. The classical word-of-mouth approach of brand building and product selling still has its place in the modern age, but would ride on new age technology and communication. This fundamental aspect will propel retailers to […]

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DNA of New Age Consumer

In my previous blogpost [Decoding New Age Consumer,] the intention was to bring awareness about the transformation brought by the advent of newer technologies in the retail industry. The changing buying pattern are primarily being driven by “New Age Consumer,” and the availability of myriad branded products to choose from; adds to complexity. The adaptation of mobile phones, tablets, and other […]

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Decoding New Age Consumer

The rapid penetration of broadband, advent of new age mobile devices and a zest for embracing all forms of online communities and social media. This has caused a paradigm shift in the way consumers perceive brands and their buying behavior. The impact of these trends on retail industry is profound. They must explore newer ways of gaining mind share and thereby […]

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