{"id":77550,"date":"2026-07-03T10:18:00","date_gmt":"2026-07-03T10:18:00","guid":{"rendered":"https:\/\/www.sigmainfo.net\/case-studies\/steigerung-der-lead-konversion-mit-salesforce-account-engagement\/"},"modified":"2026-09-09T11:09:28","modified_gmt":"2026-09-09T11:09:28","slug":"steigerung-der-lead-konversion-mit-salesforce-account-engagement","status":"publish","type":"case-studies","link":"https:\/\/www.sigmainfo.net\/de\/case-studies\/steigerung-der-lead-konversion-mit-salesforce-account-engagement\/","title":{"rendered":"Steigerung der Lead-Konversion mit Salesforce Account Engagement"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1iunukx-e421c3fbdcde9a8fdd19fb3653e4aa6c\">\n#top .av-special-heading.av-m1iunukx-e421c3fbdcde9a8fdd19fb3653e4aa6c{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-m1iunukx-e421c3fbdcde9a8fdd19fb3653e4aa6c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-m1iunukx-e421c3fbdcde9a8fdd19fb3653e4aa6c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-m1iunukx-e421c3fbdcde9a8fdd19fb3653e4aa6c av-special-heading-h1 blockquote modern-quote modern-centered'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Steigerung der Lead-Konversion mit Salesforce Account Engagement<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ifn2cj-705325db918af87c2a90147a9ba33eca\">\n#top .hr.av-1ifn2cj-705325db918af87c2a90147a9ba33eca{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-1ifn2cj-705325db918af87c2a90147a9ba33eca .hr-inner{\nwidth:50px;\nborder-color:#8dc321;\n}\n<\/style>\n<div  class='hr av-1ifn2cj-705325db918af87c2a90147a9ba33eca hr-custom hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mjb95j4v-4593ca4848c00f801f1df650264a962e\">\n.avia-image-container.av-mjb95j4v-4593ca4848c00f801f1df650264a962e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mjb95j4v-4593ca4848c00f801f1df650264a962e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mjb95j4v-4593ca4848c00f801f1df650264a962e av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-77551 avia-img-lazy-loading-not-77551 avia_image ' src=\"https:\/\/www.sigmainfo.net\/wp-content\/uploads\/2026\/07\/Boosting-Lead-Conversion-Through-Salesforce-Account-Engagement.webp\" alt='' title='Boosting Lead Conversion Through Salesforce Account Engagement'  height=\"627\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.sigmainfo.net\/wp-content\/uploads\/2026\/07\/Boosting-Lead-Conversion-Through-Salesforce-Account-Engagement.webp 1200w, https:\/\/www.sigmainfo.net\/wp-content\/uploads\/2026\/07\/Boosting-Lead-Conversion-Through-Salesforce-Account-Engagement-300x157.webp 300w, https:\/\/www.sigmainfo.net\/wp-content\/uploads\/2026\/07\/Boosting-Lead-Conversion-Through-Salesforce-Account-Engagement-1030x538.webp 1030w, https:\/\/www.sigmainfo.net\/wp-content\/uploads\/2026\/07\/Boosting-Lead-Conversion-Through-Salesforce-Account-Engagement-768x401.webp 768w, https:\/\/www.sigmainfo.net\/wp-content\/uploads\/2026\/07\/Boosting-Lead-Conversion-Through-Salesforce-Account-Engagement-705x368.webp 705w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div>\n<div  class='flex_column av-1gp7c4z-aadcb0ec890a28d0f286b485b501a9a0 av_one_half first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1e8ue8z-3df2b85e5c2daa70274d1d0d3be485dd\">\n#top .av-special-heading.av-1e8ue8z-3df2b85e5c2daa70274d1d0d3be485dd{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-1e8ue8z-3df2b85e5c2daa70274d1d0d3be485dd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1e8ue8z-3df2b85e5c2daa70274d1d0d3be485dd .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1e8ue8z-3df2b85e5c2daa70274d1d0d3be485dd av-special-heading-h3 blockquote modern-quote  heading'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >\u00dcber den Kunden<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-m1iuoa18-7e12bca8e0896f808354334a386d6dca '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Unser Kunde ist eine f\u00fchrende US-amerikanische Mitgliederorganisation, die Unternehmen mit einem landesweiten Netzwerk von Anbietern verbindet, um Organisationen und ihren Mitarbeitern exklusive Rabatte und M\u00f6glichkeiten zur Kosteneinsparung zu bieten. Mit dem Wachstum der Mitgliederbasis wollte die Organisation ihre Kundenansprache modernisieren, indem sie das Marketing personalisierte, die Lead-Qualifizierung verbesserte und Marketing und Vertrieb besser aufeinander abstimmte. Um die n\u00e4chste Wachstumsphase zu unterst\u00fctzen, arbeitete die Organisation mit Sigma Infosolutions zusammen, um <strong>Salesforce Account Engagement (ehemals Pardot) zu implementieren.<\/strong><\/p>\n<\/div><\/section><\/span><\/p><\/div>\n<div  class='flex_column av-1c4o743-7e32a0d62f54157280748352e4e7592d av_one_half flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1brp5ub-c1ae2f4a9310749b172aa51acde4eaed\">\n#top .av-special-heading.av-1brp5ub-c1ae2f4a9310749b172aa51acde4eaed{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-1brp5ub-c1ae2f4a9310749b172aa51acde4eaed .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1brp5ub-c1ae2f4a9310749b172aa51acde4eaed .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1brp5ub-c1ae2f4a9310749b172aa51acde4eaed av-special-heading-h3 blockquote modern-quote  heading'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Projekt\u00fcbersicht<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-m1iuokj2-534873d1b216c0d631296565599e067c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Der Kunde beauftragte Sigma Infosolutions mit dem Aufbau eines st\u00e4rker vernetzten B2B-Marketing-\u00d6kosystems, das die Kundenansprache personalisieren, das Lead-Nurturing automatisieren und die Abstimmung zwischen Marketing und Vertrieb verbessern sollte. Sigma implementierte <\/span><b>Salesforce Account Engagement<\/b><span style=\"font-weight: 400;\">, vollst\u00e4ndig in Salesforce CRM integriert, um das Tracking potenzieller Kunden, Lead-Scoring, Kampagnenautomatisierung, Engagement-Analysen und Vertriebsinformationen auf einer zentralen Plattform zusammenzuf\u00fchren. Dadurch wurden fragmentierte manuelle Prozesse durch ein zentrales System ersetzt, das beiden Teams vollst\u00e4ndige Transparenz \u00fcber die gesamte Customer Journey bietet \u2013 von der ersten Interaktion auf der Website bis zur Konversion. <\/span><\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19zshrn-3a79ef9054718e37d55af7bfeeab3e54\">\n.avia-section.av-19zshrn-3a79ef9054718e37d55af7bfeeab3e54{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.sigmainfo.net\/wp-content\/uploads\/2024\/07\/business-office-work-300x200.webp);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-19zshrn-3a79ef9054718e37d55af7bfeeab3e54 .av-section-color-overlay{\nopacity:0.9;\nbackground-color:#35383c;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-19zshrn-3a79ef9054718e37d55af7bfeeab3e54 main_color avia-section-default avia-no-border-styling avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active container_wrap sidebar_right'  data-section-bg-repeat='stretch'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-77550'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1iuovfd-97bb43c4d869f0fc29c2f4abc7abcf4b\">\n#top .av-special-heading.av-m1iuovfd-97bb43c4d869f0fc29c2f4abc7abcf4b{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-m1iuovfd-97bb43c4d869f0fc29c2f4abc7abcf4b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-m1iuovfd-97bb43c4d869f0fc29c2f4abc7abcf4b .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-m1iuovfd-97bb43c4d869f0fc29c2f4abc7abcf4b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-m1iuovfd-97bb43c4d869f0fc29c2f4abc7abcf4b av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Zentrale Herausforderungen<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18n00qr-6a3dbf7812d73d8cf5a317770656c72e\">\n#top .hr.av-18n00qr-6a3dbf7812d73d8cf5a317770656c72e{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-18n00qr-6a3dbf7812d73d8cf5a317770656c72e .hr-inner{\nwidth:50px;\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='hr av-18n00qr-6a3dbf7812d73d8cf5a317770656c72e hr-custom hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mn5omeqd-2f84221f175183d2f4824ef5ed23921b\">\n#top .av_textblock_section.av-mn5omeqd-2f84221f175183d2f4824ef5ed23921b .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-mn5omeqd-2f84221f175183d2f4824ef5ed23921b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Mit dem weiteren Wachstum des Unternehmens wirkten sich mehrere operative L\u00fccken zunehmend auf die Marketing-Performance und die Vertriebsproduktivit\u00e4t aus. Um eine skalierbare Revenue Engine aufzubauen, mussten zun\u00e4chst die folgenden Herausforderungen gel\u00f6st werden: <\/span><\/p>\n<\/div><\/section>\n<div  class='flex_column av-15mm22b-1a0cba207d2e3710b2803059f04ae860 av_one_half first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1iusgrc-facca32c484bc1c3c29a1fd5350a20f4\">\n#top .avia-icon-list-container.av-m1iusgrc-facca32c484bc1c3c29a1fd5350a20f4 .iconlist_icon{\ncolor:#ffffff;\n}\n#top #wrap_all .avia-icon-list-container.av-m1iusgrc-facca32c484bc1c3c29a1fd5350a20f4 .av_iconlist_title{\ncolor:#ffffff;\n}\n.avia-icon-list-container.av-m1iusgrc-facca32c484bc1c3c29a1fd5350a20f4 .iconlist_content{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-icon-list-container av-m1iusgrc-facca32c484bc1c3c29a1fd5350a20f4'><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-m1iusgrc-facca32c484bc1c3c29a1fd5350a20f4 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-m1iurk5g-f8aa2f6ccd464cd3667d934f52e92126 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Marketing- und Vertriebsteams arbeiteten mit unterschiedlichen Datenbest\u00e4nden, was zu inkonsistenten Lead-Informationen und eingeschr\u00e4nkter Transparenz entlang der Customer Journey f\u00fchrte.<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-m1iurk5g-f8aa2f6ccd464cd3667d934f52e92126 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Anonyme Website-Besucher erzeugten wertvollen Traffic, doch es gab keine zuverl\u00e4ssige M\u00f6glichkeit, ihr Verhalten zu verstehen oder dieses Engagement in qualifizierte Verkaufschancen umzuwandeln.<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-m1iurk5g-f8aa2f6ccd464cd3667d934f52e92126 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Die Lead-Qualifizierung basierte weitgehend auf manuellen Pr\u00fcfungen, wodurch vertriebsbereite Interessenten nur schwer schnell identifiziert werden konnten.<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-m1iurk5g-f8aa2f6ccd464cd3667d934f52e92126 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Marketingkampagnen waren weitgehend generisch und lieferten dieselben Botschaften unabh\u00e4ngig von den Interessen, der Kaufphase oder dem bisherigen Engagement eines Interessenten.<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-m1iurk5g-f8aa2f6ccd464cd3667d934f52e92126 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Vertriebsmitarbeiter hatten keinen Echtzeit-Einblick in Aktivit\u00e4ten von Interessenten wie E-Mail-\u00d6ffnungen, Website-Besuche, Content-Downloads und Formular\u00fcbermittlungen, wodurch Folgegespr\u00e4che weniger relevant und zielgerichtet waren.<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div><div  class='flex_column av-14mvmc3-94ecd77a5145ca2ce875c6cd6d0b72a2 av_one_half flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1iut0dl-b53834f6590664e3c96905ea8589d535\">\n#top .avia-icon-list-container.av-m1iut0dl-b53834f6590664e3c96905ea8589d535 .iconlist_icon{\ncolor:#ffffff;\n}\n#top #wrap_all .avia-icon-list-container.av-m1iut0dl-b53834f6590664e3c96905ea8589d535 .av_iconlist_title{\ncolor:#ffffff;\n}\n.avia-icon-list-container.av-m1iut0dl-b53834f6590664e3c96905ea8589d535 .iconlist_content{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-icon-list-container av-m1iut0dl-b53834f6590664e3c96905ea8589d535'><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-m1iut0dl-b53834f6590664e3c96905ea8589d535 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-m1iuspr1-f39b0f75296daddea42c759f67f41354 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Das Reporting zur Kampagnen-Performance konzentrierte sich haupts\u00e4chlich auf E-Mail-Kennzahlen, anstatt Marketingaktivit\u00e4ten mit Pipeline-Wachstum und Umsatz zu verkn\u00fcpfen.<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-m1iuspr1-f39b0f75296daddea42c759f67f41354 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Die manuelle Durchf\u00fchrung von Kampagnen erforderte erheblichen Aufwand seitens des Marketingteams, verringerte die Agilit\u00e4t und verz\u00f6gerte Kampagnenstarts.<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-m1iuspr1-f39b0f75296daddea42c759f67f41354 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">F\u00fcr die F\u00fchrungsebene war es schwierig, den Marketing-ROI zu messen, da die Attribution \u00fcber mehrere Kunden-Touchpoints hinweg unvollst\u00e4ndig war.<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-m1iuspr1-f39b0f75296daddea42c759f67f41354 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Website-Tracking und Marketingautomatisierung waren nur unzureichend miteinander verbunden, wodurch die M\u00f6glichkeiten zur Personalisierung \u00fcber digitale Kan\u00e4le hinweg eingeschr\u00e4nkt waren.<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-m1iuspr1-f39b0f75296daddea42c759f67f41354 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Mit der Expansion des Unternehmens lie\u00dfen sich die bestehenden Marketingprozesse zunehmend schwieriger skalieren, ohne zus\u00e4tzlichen manuellen Aufwand und operative Komplexit\u00e4t zu verursachen.<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-77550'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12xo9cj-6db17fdcfde9af76a16b67780c4c0c21\">\n.avia-section.av-12xo9cj-6db17fdcfde9af76a16b67780c4c0c21{\nbackground-color:#f2f2f2;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-12xo9cj-6db17fdcfde9af76a16b67780c4c0c21 main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-77550'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-114cskj-f5f99d65b1d20dfdc7216557441b91c4\">\n#top .av-special-heading.av-114cskj-f5f99d65b1d20dfdc7216557441b91c4{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-114cskj-f5f99d65b1d20dfdc7216557441b91c4 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-114cskj-f5f99d65b1d20dfdc7216557441b91c4 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-114cskj-f5f99d65b1d20dfdc7216557441b91c4 av-special-heading-h2 blockquote modern-quote modern-centered'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Unsere implementierten L\u00f6sungen<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd4v4fi-43e973ced5e6e1ea48e1c2ac36e72d22\">\n#top .hr.av-kd4v4fi-43e973ced5e6e1ea48e1c2ac36e72d22{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-kd4v4fi-43e973ced5e6e1ea48e1c2ac36e72d22 .hr-inner{\nwidth:50px;\nborder-color:#8dc321;\n}\n<\/style>\n<div  class='hr av-kd4v4fi-43e973ced5e6e1ea48e1c2ac36e72d22 hr-custom hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mn5oq0el-11c073fbc706c304f7371486bab296e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Aufbauend auf unserer langj\u00e4hrigen Zusammenarbeit entwickelten unsere Salesforce-Experten f\u00fcr den Kunden eine skalierbare Demand-Generation-Engine mit einer durchg\u00e4ngigen Salesforce-Account-Engagement-L\u00f6sung, die auf Automatisierung, Personalisierung, Datenqualit\u00e4t und messbare Umsatzwirkung ausgerichtet ist.<\/span><\/p>\n<\/div><\/section>\n<div  class='flex_column av-jur3tji-c4885596ddd2b0b8d8c934062e4da184 av_one_half first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mr4ma5st-e86790bdeb28c7b743ffec4909e4b456\">\n#top .avia-icon-list-container.av-mr4ma5st-e86790bdeb28c7b743ffec4909e4b456 .iconlist_icon{\ncolor:#000000;\n}\n#top #wrap_all .avia-icon-list-container.av-mr4ma5st-e86790bdeb28c7b743ffec4909e4b456 .av_iconlist_title{\ncolor:#000000;\n}\n.avia-icon-list-container.av-mr4ma5st-e86790bdeb28c7b743ffec4909e4b456 .iconlist_content{\ncolor:#000000;\n}\n<\/style>\n<div  class='avia-icon-list-container av-mr4ma5st-e86790bdeb28c7b743ffec4909e4b456'><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-mr4ma5st-e86790bdeb28c7b743ffec4909e4b456 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-mr4ma5cw-95c7d1d9e324437ecbd9705ad22598ba avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><h3>Einheitliche Marketing- und Vertriebsplattform:<\/h3>\n<p><span style=\"font-weight: 400;\">Salesforce Account Engagement wurde in Salesforce CRM integriert, um eine zentrale und verl\u00e4ssliche Datenbasis f\u00fcr Marketing-, Vertriebs- und Kundeninteraktionsdaten zu schaffen. Dadurch wurden Datensilos beseitigt und die Zusammenarbeit zwischen den Teams verbessert. <\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-mr4ma5cw-95c7d1d9e324437ecbd9705ad22598ba avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><h3>Website-Besucher-Tracking:<\/h3>\n<p><span style=\"font-weight: 400;\">Auf der gesamten Website des Kunden wurden Pardot-Tracking-Skripte implementiert, um das Verhalten anonymer Besucher, Seiteninteraktionen, Downloads und Kampagneninteraktionen zu erfassen. Dadurch entstand bereits ab dem ersten Besuch vollst\u00e4ndige Transparenz \u00fcber die digitale Customer Journey. <\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-mr4ma5cw-95c7d1d9e324437ecbd9705ad22598ba avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><h3>Benutzerdefinierte Tracking-Domains:<\/h3>\n<p><span style=\"font-weight: 400;\">Es wurden markenspezifische Tracking-Domains konfiguriert, um das Kundenvertrauen zu st\u00e4rken, die Markenkonsistenz zu verbessern und ein pr\u00e4zises Kampagnen-Tracking \u00fcber digitale Kan\u00e4le hinweg zu erm\u00f6glichen.<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-mr4ma5cw-95c7d1d9e324437ecbd9705ad22598ba avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><h3>Automatisierte Lead-Erfassung:<\/h3>\n<p><span style=\"font-weight: 400;\">Es wurden intelligente Formulare und Landingpages entwickelt, die automatisch Interessentendatens\u00e4tze erstellen, die manuelle Dateneingabe reduzieren und die Lead-Gewinnung beschleunigen.<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-mr4ma5cw-95c7d1d9e324437ecbd9705ad22598ba avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><h3>Verhaltensbasiertes Lead Scoring:<\/h3>\n<p><span style=\"font-weight: 400;\">Es wurde ein Scoring-Modell entwickelt, das das Interesse von Interessenten anhand relevanter Engagement-Aktivit\u00e4ten wie Website-Besuchen, E-Mail-Klicks, Webinar-Teilnahmen, Content-Downloads und Formular\u00fcbermittlungen bewertet.<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-mr4ma5cw-95c7d1d9e324437ecbd9705ad22598ba avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><h3>Demografisches Lead Grading:<\/h3>\n<p><span style=\"font-weight: 400;\">Es wurden Grading-Regeln auf Basis von Unternehmensgr\u00f6\u00dfe, Branche, Position, geografischem Standort und Business Fit implementiert. Dadurch k\u00f6nnen Vertriebsteams Interessenten mit dem h\u00f6chsten Umsatzpotenzial priorisieren.<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div><div  class='flex_column av-jiirmj2-ee776c0502b2179001915205a8a1b6dc av_one_half flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mr4mmarc-ec05ff0a4005e351ed48743bf3f7fefa\">\n#top .avia-icon-list-container.av-mr4mmarc-ec05ff0a4005e351ed48743bf3f7fefa .iconlist_icon{\ncolor:#000000;\n}\n#top #wrap_all .avia-icon-list-container.av-mr4mmarc-ec05ff0a4005e351ed48743bf3f7fefa .av_iconlist_title{\ncolor:#000000;\n}\n.avia-icon-list-container.av-mr4mmarc-ec05ff0a4005e351ed48743bf3f7fefa .iconlist_content{\ncolor:#000000;\n}\n<\/style>\n<div  class='avia-icon-list-container av-mr4mmarc-ec05ff0a4005e351ed48743bf3f7fefa'><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-mr4mmarc-ec05ff0a4005e351ed48743bf3f7fefa avia-iconlist-animate'>\n<li><div class='iconlist_icon av-mr4mlep6-93d7da87311bc177ea5a916746047079 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><h3>Automatisierung von Customer Journeys mit Engagement Studio:<\/h3>\n<p><span style=\"font-weight: 400;\">Mit Engagement Studio wurden personalisierte Nurture Journeys entwickelt, die auf Basis des individuellen K\u00e4uferverhaltens automatisch relevante E-Mails, Informationsmaterialien, Follow-ups und Inhalte f\u00fcr die Entscheidungsphase bereitstellen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anstatt jeden Interessenten gleich zu behandeln, agiert die Plattform wie ein erfahrener Vertriebsberater, der genau wei\u00df, wann eine Ansprache sinnvoll ist, wann abgewartet werden sollte und welche Botschaft zum jeweiligen Zeitpunkt am relevantesten ist.<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-mr4mlep6-93d7da87311bc177ea5a916746047079 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><h3>Echtzeit-Benachrichtigungen f\u00fcr den Vertrieb:<\/h3>\n<p><span style=\"font-weight: 400;\">Es wurden sofortige Benachrichtigungen eingerichtet, sobald besonders relevante Interessenten wichtige Aktionen ausf\u00fchrten, beispielsweise eine Demo anforderten, Premium-Inhalte herunterluden oder Preisseiten erneut besuchten. Dadurch konnten Vertriebsteams reagieren, solange das Kaufinteresse noch hoch war. <\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-mr4mlep6-93d7da87311bc177ea5a916746047079 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><h3>Vollst\u00e4ndige Aktivit\u00e4tschronik der Interessenten:<\/h3>\n<p><span style=\"font-weight: 400;\">Eine einheitliche Engagement-Historie bietet Vertriebsmitarbeitern vor der Kontaktaufnahme eine vollst\u00e4ndige chronologische \u00dcbersicht \u00fcber s\u00e4mtliche Kundeninteraktionen \u00fcber E-Mails, Website-Aktivit\u00e4ten, Formulare, Kampagnen und Inhalte hinweg.<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-mr4mlep6-93d7da87311bc177ea5a916746047079 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><h3>Erweiterte Kampagnenattribution:<\/h3>\n<p><span style=\"font-weight: 400;\">Es wurde ein Multi-Touch-Attribution-Reporting implementiert, das Marketingaktivit\u00e4ten direkt mit Pipeline-Generierung, der Entstehung von Verkaufschancen und realisierten Ums\u00e4tzen verkn\u00fcpft. Dadurch erh\u00e4lt die F\u00fchrungsebene messbare Transparenz \u00fcber die Marketing-Performance.<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-mr4mlep6-93d7da87311bc177ea5a916746047079 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><h3>Performance-Dashboards:<\/h3>\n<p><span style=\"font-weight: 400;\">Es wurden Executive-Dashboards erstellt, die Echtzeit-Einblicke in Kampagneneffektivit\u00e4t, Lead-Qualit\u00e4t, Konversionstrends, Pipeline-Beitrag und Marketing-ROI liefern und der F\u00fchrungsebene schnellere und fundiertere Gesch\u00e4ftsentscheidungen erm\u00f6glichen.<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div><section  class='av_textblock_section av-mr4nxplh-49bb317688cc179bf538eac4de35b6ff '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">So wie ein gut gef\u00fchrtes Orchester darauf angewiesen ist, dass alle Musiker derselben Partitur folgen, vereint die neue Plattform Marketing, Vertrieb, Kundendaten und Automatisierung zu einer koordinierten Revenue Engine \u2013 anstelle mehrerer voneinander getrennter Systeme.<\/span><\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-mcoiza4k-1229dd679b446bafbf6036315457e9b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-77550'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v9rrwj-2d30f54f2e56256dc3943177643b9557\">\n.avia-section.av-v9rrwj-2d30f54f2e56256dc3943177643b9557{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.sigmainfo.net\/wp-content\/uploads\/2024\/07\/business-office-work-300x200.webp);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-v9rrwj-2d30f54f2e56256dc3943177643b9557 .av-section-color-overlay{\nopacity:0.9;\nbackground-color:#35383c;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-v9rrwj-2d30f54f2e56256dc3943177643b9557 main_color avia-section-default avia-no-border-styling avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active container_wrap sidebar_right'  data-section-bg-repeat='stretch'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-77550'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-sl2jtv-db21ff1c1bd20a986c5d7d6300449d28\">\n#top .av-special-heading.av-sl2jtv-db21ff1c1bd20a986c5d7d6300449d28{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-sl2jtv-db21ff1c1bd20a986c5d7d6300449d28 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-sl2jtv-db21ff1c1bd20a986c5d7d6300449d28 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-sl2jtv-db21ff1c1bd20a986c5d7d6300449d28 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-sl2jtv-db21ff1c1bd20a986c5d7d6300449d28 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Gesch\u00e4ftliche Auswirkungen und Vorteile<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-iyt9cxa-3c8c7ad140ffec10503855841a929895\">\n#top .hr.av-iyt9cxa-3c8c7ad140ffec10503855841a929895{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-iyt9cxa-3c8c7ad140ffec10503855841a929895 .hr-inner{\nwidth:50px;\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='hr av-iyt9cxa-3c8c7ad140ffec10503855841a929895 hr-custom hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mn5otwgb-b9941a6eb3e58f012a4f845943840451\">\n#top .av_textblock_section.av-mn5otwgb-b9941a6eb3e58f012a4f845943840451 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-mn5otwgb-b9941a6eb3e58f012a4f845943840451 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Durch die Implementierung von Salesforce Account Engagement als zentrale Marketingautomatisierungsplattform transformierte Sigma voneinander getrennte Marketing- und Vertriebsprozesse in eine einheitliche, datengesteuerte Revenue Engine. Die L\u00f6sung verbesserte die Lead-Qualit\u00e4t, beschleunigte die Vertriebsinteraktion und verschaffte sowohl Marketing als auch Vertrieb vollst\u00e4ndige Transparenz \u00fcber die Buyer Journey. <\/span><\/p>\n<\/div><\/section>\n<div  class='flex_column av-pygk37-4ad1ecb544754340224e6616f4007d9c av_one_half first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1iuwwvx-d2ea82b98460db145278dba85325b920\">\n#top .avia-icon-list-container.av-m1iuwwvx-d2ea82b98460db145278dba85325b920 .iconlist_icon{\ncolor:#ffffff;\n}\n#top #wrap_all .avia-icon-list-container.av-m1iuwwvx-d2ea82b98460db145278dba85325b920 .av_iconlist_title{\ncolor:#ffffff;\n}\n.avia-icon-list-container.av-m1iuwwvx-d2ea82b98460db145278dba85325b920 .iconlist_content{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-icon-list-container av-m1iuwwvx-d2ea82b98460db145278dba85325b920'><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-m1iuwwvx-d2ea82b98460db145278dba85325b920 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-m1iuw5vh-463c62b47d8b1bfbed9bd2c0e57a22dd avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p>30 % h\u00f6here Lead-to-Opportunity-Konversionsrate durch verhaltensbasiertes Lead Scoring, Grading und automatisierte Nurture Journeys.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-m1iuw5vh-463c62b47d8b1bfbed9bd2c0e57a22dd avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p>27 % schnellere Lead-Qualifizierung durch die automatische Identifizierung und Weiterleitung von Interessenten mit hoher Kaufabsicht an den Vertrieb.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-m1iuw5vh-463c62b47d8b1bfbed9bd2c0e57a22dd avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p>43 % weniger manueller Aufwand bei der Kampagnendurchf\u00fchrung durch automatisierte Workflows, Lead-Erfassung und Engagement-Programme.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-m1iuw5vh-463c62b47d8b1bfbed9bd2c0e57a22dd avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p>58 % bessere Transparenz f\u00fcr Marketing und Vertrieb durch eine einheitliche Sicht auf das Engagement von Interessenten und CRM-Daten.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div><div  class='flex_column av-io8p31q-cf6da738e9b60eebdccab5303ca0434e av_one_half flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mr4me94l-94e108d25f5284fb49cf23a1f206d75a\">\n#top .avia-icon-list-container.av-mr4me94l-94e108d25f5284fb49cf23a1f206d75a .iconlist_icon{\ncolor:#ffffff;\n}\n#top #wrap_all .avia-icon-list-container.av-mr4me94l-94e108d25f5284fb49cf23a1f206d75a .av_iconlist_title{\ncolor:#ffffff;\n}\n.avia-icon-list-container.av-mr4me94l-94e108d25f5284fb49cf23a1f206d75a .iconlist_content{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-icon-list-container av-mr4me94l-94e108d25f5284fb49cf23a1f206d75a'><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-mr4me94l-94e108d25f5284fb49cf23a1f206d75a avia-iconlist-animate'>\n<li><div class='iconlist_icon av-mr4mdpl6-6a1b1100db5dc8abf8dcaa7882b70acd avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p>35 % h\u00f6here Vertriebsinteraktion mit qualifizierten Leads durch Echtzeit-Aktivit\u00e4tsbenachrichtigungen und vollst\u00e4ndige Interessenten-Timelines.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-mr4mduzm-1f5baab911a06a3a44011f6d63aeb69c avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p>49 % bessere Messbarkeit der Kampagnen-Performance durch Multi-Touch-Attribution und Executive-Dashboards mit direktem Bezug zum Pipeline-Beitrag.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-mr4me183-418156ca4baf05c8512432264b852b8c avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p>H\u00f6here Pipeline-Qualit\u00e4t durch die Priorisierung von Interessenten anhand von Engagement, Kaufabsicht und demografischem Fit.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-mr4me8nz-8ab0c7e6593da66a65836aa066ae14b9 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><\/header><div class='iconlist_content av_inherit_color'  itemprop=\"text\" ><p>Skalierbares Marketingautomatisierungs-Framework zur Unterst\u00fctzung zuk\u00fcnftigen Wachstums, neuer Kampagnen und wachsender Kundensegmente, ohne die operative Komplexit\u00e4t zu erh\u00f6hen.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-77550'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-mgenw3-16b77dbdd603d642680dac82f649a9a7 main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-77550'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l29jbn-90f1e7cefa8deb7a8cfde5ed2b833ebd\">\n#top .av-special-heading.av-l29jbn-90f1e7cefa8deb7a8cfde5ed2b833ebd{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l29jbn-90f1e7cefa8deb7a8cfde5ed2b833ebd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l29jbn-90f1e7cefa8deb7a8cfde5ed2b833ebd .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l29jbn-90f1e7cefa8deb7a8cfde5ed2b833ebd av-special-heading-h2 blockquote modern-quote modern-centered'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Tools, Technologien und Integrationen<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-iurqmr-a5e376e26f41b1c9212552a09a6c216a\">\n#top .hr.av-iurqmr-a5e376e26f41b1c9212552a09a6c216a{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-iurqmr-a5e376e26f41b1c9212552a09a6c216a .hr-inner{\nwidth:50px;\nborder-color:#8dc321;\n}\n<\/style>\n<div  class='hr av-iurqmr-a5e376e26f41b1c9212552a09a6c216a hr-custom hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='avia-data-table-wrap av-hbt02b-f1941fd49c3c717e35165c4794bdc0b5 avia_responsive_table avia-table-1'><table  class='avia-table avia-data-table avia_pricing_default  responsive-case-table'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class='avia-heading-row'><th class=''>Tools<\/th><th class=''>Technologien<\/th><\/tr><tr class=''><td class=''><strong>CRM<\/strong><\/td><td class=''>Salesforce Sales Cloud<\/td><\/tr><tr class=''><td class=''><strong>Marketingautomatisierung<\/strong> <\/td><td class=''>Salesforce Account Engagement (Pardot)<\/td><\/tr><tr class=''><td class=''><strong>Journey-Automatisierung<\/strong><\/td><td class=''>Engagement Studio<\/td><\/tr><tr class=''><td class=''><strong>Lead Management<\/strong><\/td><td class=''>Lead Scoring &amp; Grading<\/td><\/tr><tr class=''><td class=''><strong>Website-Tracking<\/strong><\/td><td class=''>Pardot Tracking Code<\/td><\/tr><tr class=''><td class=''><strong>Lead-Erfassung<\/strong><\/td><td class=''>Formulare &amp; Landingpages<\/td><\/tr><tr class=''><td class=''><strong>E-Mail-Marketing<\/strong><\/td><td class=''>Dynamische E-Mail-Templates<\/td><\/tr><tr class=''><td class=''><strong>Analytics<\/strong><\/td><td class=''>Engagement-Historie, Kampagnen-Reporting, ROI-Dashboards<\/td><\/tr><tr class=''><td class=''><strong>Attribution<\/strong><\/td><td class=''>Multi-Touch-Kampagnenattribution<\/td><\/tr><tr class=''><td class=''><strong>Benachrichtigungen<\/strong><\/td><td class=''>Echtzeit-Vertriebsbenachrichtigungen<\/td><\/tr><tr class=''><td class=''><strong>Domains<\/strong><\/td><td class=''>Benutzerdefinierte Tracking-Domains<\/td><\/tr><tr class=''><td class=''><strong>Integrationen<\/strong><\/td><td class=''>Salesforce CRM, Website-CMS, E-Mail-Services<\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(1):before { content: 'Tools'; } .avia-table-1 td:nth-of-type(2):before { content: 'Technologien'; } <\/style>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_4'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-77550'><div class='entry-content-wrapper clearfix'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mr4mylck-ff0610ce10e447dd706de4bfaa6ad2f3\">\n#top .hr.hr-invisible.av-mr4mylck-ff0610ce10e447dd706de4bfaa6ad2f3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-mr4mylck-ff0610ce10e447dd706de4bfaa6ad2f3 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<section  class='av_textblock_section av-mr4mwxo4-b651dc8c1196c7cda63e5c62ca5a21b2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\"><strong>Transformieren Sie Ihre Kundeninteraktion mit Sigmas Salesforce-Services<\/strong><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Schaffen Sie ein vernetztes Salesforce-\u00d6kosystem, das h\u00f6here Konversionsraten und schnelleres Wachstum erm\u00f6glicht.<\/span><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mr4mzj1s-f6b54b981f00d1d3b3ce8583ee109623\">\n#top .hr.hr-invisible.av-mr4mzj1s-f6b54b981f00d1d3b3ce8583ee109623{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-mr4mzj1s-f6b54b981f00d1d3b3ce8583ee109623 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-buttonrow-wrap av-mlte4l8s-948fa3ea7f34c65b6516570bf948f00b avia-buttonrow-center'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mlte4kkr-9dfed3aa2019c8860bedba0e33ecc54a\">\n#top #wrap_all .avia-button.av-mlte4kkr-9dfed3aa2019c8860bedba0e33ecc54a{\nmargin-bottom:5px;\nmargin-right:3px;\nmargin-left:3px;\n}\n<\/style>\n<a href='https:\/\/www.sigmainfo.net\/de\/salesforce-beratungsservices\/'  class='avia-button av-mlte4kkr-9dfed3aa2019c8860bedba0e33ecc54a avia-icon_select-no avia-size-small avia-color-green'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Sprechen Sie mit unseren Salesforce-Experten<\/span><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Erfahren Sie, wie Sigma Infosolutions Salesforce Account Engagement (Pardot) einsetzte, um die Lead-Konversion zu steigern, Vertrieb und Marketing aufeinander abzustimmen und das Umsatzwachstum voranzutreiben.<\/p>\n","protected":false},"author":44,"featured_media":77552,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-77550","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-studies-cat-salesforce","industries-integration-and-map","industries-retail","casestudies-vorgestellt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Salesforce Account Engagement Erfolgsgeschichte | Sigma<\/title>\n<meta name=\"description\" content=\"Erfahren Sie, wie Sigma Infosolutions Salesforce Account Engagement (Pardot) einsetzte, 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