Picking the right eCommerce platform for your business’s online existence is not so easy given that there are quite a variety of options available in the market with varying degree of features. Picking the best platform is important to ensure that both the business and its customers have the basic ease of use. Two eCommerce platforms that serve as open source PHP based content management systems (CMS) are Magento and Opencart. Since both these systems have no user fee for basic platform building, the difference markers between these sources are the customization and additional features. To narrow things and help your business make the right decision, here are five basic factors that reveal the pros and cons of both Magento and Opencart.
- Access: The major line of difference between Magento and Opencart is its user interface, wherein the former eCommerce platform needs professionals to develop and customize features for businesses. On the contrary, Opencart allows businesses to equip the platform and get it running easily with its simple UI and inbuilt interface. Despite Magento’s complicated PHP interface, it offers the best options for building on a platform at any given point in time for the business.
- Customization: Every business needs its unique signature to be imprinted on the eCommerce platform to build the brand. Magento stands miles apart from Opencart due to its extensive customization features that can help the business to experiment as well as build a user-catchy platform according to themes, seasons, special events, etc.
- Content marketing: Magento’s other great advantage over Opencart lies in its smoothly integrated SEO tools. While the basic SEO tools are well structured in both Magento and Opencart, the major edge is that Magento’s tools are well-rooted and easier to master due to the incorporation of schema markup and canonical tags.
- Market presence: Opencart is fairly new to the arena and has fewer adopters as compared to Magento that has more than 20% market share with more than 14,000 stores in Alexa’s top 1 million platforms. This existent presence of Magento gives its users the ability to connect and be backed easily on the web than any other eCommerce platform source on the market.
- Costs: At the end of the day, the primary criteria for choosing between Magento and Opencart lies in its cost incurrences over time. While Opencart is fairly cheaper due to its simpler structure hosting, Magento needs businesses to spend based on the services being sought. However, the pricing of the features after hosting are heavy, Magento’s services match up to the costs.
One last criterion that could possibly help in making the final decision between Magento and Opencart lies in the scalability of the platforms over time. For a smaller company that just needs a website entry, Opencart can serve the easy route. For a business that is focused on growing over time and having the best user-interface would benefit from Magento as these eCommerce platforms are built for customization perfection with the best capabilities to monitor user behavior, etc. Magento offers the most up-to-date features for those businesses that are driven solely based on the internet presence. For a business that has specific needs that vary periodically, Magento would be a best-suited eCommerce platform, provided it is ready to invest in dedicated resources to get the platform up and functional from day one.
Author: Neeraj Gupta
Neeraj leads the ecommerce practice at Sigma. With over 20+ years of work experience in companies like L&T, Infosys, Motorola, Agilent & Dell R&D he has in-depth knowledge on software Services, Program Management and Product Development. He is passionate about emerging technologies within the ecommerce space and loves sharing his views around them.