A good number of small scale and medium scale businesses prefer the Magento Community Edition for being budget friendly but the Magento Enterprise Edition is built for the development of a rapid and cost-effective innovation in the long run. The platform uses a combination of rich, out-of-the-box functionality, enterprise performance and powerful business tools to get ahead of increasingly complex commerce operations and growing customer demands.
Let us take a look at some of the Magento Enterprise features—
1. Advanced Search –Magento Enterprise Edition includes Elastic Search for the most powerful customer search experience, with advanced search rules that deliver the results your customers expect. Magento 2 EEs Elastic search comes with powerful features such as
- Automatic suggestion for better user experience (aka “Did you mean?” feature)
- Very fast autocomplete
- Smart correction when text query is misspelled
- Search for product attribute options
And much more.
2. Advanced Targeting and Segmentation tools – Magento 2 Enterprise Edition has an interesting feature that allows you to dynamically display content and promotions to specific customers, based on properties such as customer address, order history, shopping cart contents and so on.You can also optimize marketing initiatives based on targeted segments by using shopping cart price rules and banners. Because customer segment information is dynamic and is constantly refreshed, customers can become associated and disassociated from a segment as they continue shopping from the online store.
This boosts the conversion rate for the business and creates a unique shopping experience for their customers, promising more potential ones.
3. Advanced Merchandising and Promotion –Grabbing a customer’s attention is an expensive task. Once you have got it, the next challenge is how do you show your customers the right products and promotions to increase your chances of making a sale? Merchandising and promotion are great tools to increase conversion rates. Drag and drop merchandising, flexible pricing and promotions, rules-based cross-sales and up-sales, and customer segmentation tools are all features of Magento Enterprise Edition that help you automate creative strategies for maximizing customer sales.
4. Advanced Content Management –Integrating third-party CMS solutions to your Magento build adds cost and complexity. Magento 2 Enterprise Edition includes drag-and-drop content management capability with staging and preview features that allow your content creators to build content and get it approved without involving a developer.
5. B2B Support –Business-to-business eCommerce is growing. Companies are working on their B2B eCommerce strategy, increasing the competition. Many companies are using an obsolete custom-built eCommerce platform, or don’t have one at all. A proper eCommerce platform for B2B allows your business to grow by giving smaller customers an opportunity to self-service, allowing you to focus on higher-value customers. Magento’s B2B functionality includes requisition lists, quotes, negotiated pricing, product exclusivity, and corporate accounts. These built-in features allow you to focus on customizing the features that are unique to your business operation.
While Magento 2 has an affordable Community plan perfect for small businesses, companies who are serious about e-Commerce or drive high revenue are encouraged to invest in Magento 2 Enterprise.
It offers different payment methods for you and your customers. You can download these as extensions to your Magento account for different Magento Enterprise pricing options. These include:
Amazon Pay: You can integrate Amazon Pay into your Magento account.
Apple Pay: Your customers can easily purchase your products through their iOS device or on their Apple ID.
Google Wallet: You can accept payments from your customer’s Google accounts and from the card they have saved in their Google Wallet.
Bitcoin and Altcoins: Because of its security and effectiveness, more digital consumers are choosing bitcoins and altcoins as payment methods. Accepting bitcoins and altcoins can help your store attract these consumers.
PayPal: This payment service is by far the most widely used because of its efficiency and safety. PayPal is also great for international shoppers.
These extension options and add-ons will help you appeal to a wider audience while also benefitting you in terms of gaining revenue. It is important to identify the right platform based on your business needs. Magento Enterprise Edition allows the businesses to build a well-designed, responsive and secure website, enabling the owner to control the web store efficiently in order to scale up their online marketing game.