Search engine optimization (SEO) is a crucial element for many business startups because having an SEO strategy ensures the online survival of the business over time. According to Duane Forrester, the Senior Product Manager of Bing, “On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and a print is traditionally thought of as marketing tactics.” A business always needs proper marketing strategy online because search engines have about 80-90% market share as a result of customers always going online for a quick review before making any form of purchase. Having an updated SEO strategy ensures that the business invests in the right branding efforts to help customers pick out their products or services over various other open options on the internet. The failure to implement an organic SEO presence diminishes the ROI and negatively impacts the business. A better online positioning is possible for any startup, provided they focus on maximizing their users’ experience through the employment of the right methodic strategy.
Every startup can get a sizeable bite in the market provided they understand the successful implementation of SEO. Top five pointers that can help get SEO strategies into focus are:
1. Set up a targeted strategy
Any startup that is just testing the waters with SEO needs to set up a list of achievable targets for the short run because SEO strategies change quickly based on consumer behavior. The goal setting in the initial stages ensures that the targets are achieved via the maximum usage of the SEO strategy employed, and in the case of unachievable targets, the gaping holes in the SEO strategy are exposed. Keeping track of this progress is crucial because the changes in the website behavior enhance the insight into the true working of the SEO model, thereby enabling any startup to adapt before hitting rock-bottom.
2. Using keywords to get to the top
Any content, however original and perfect, can get to the search engines the first page only if the words match the consumer’s search behavior. Keeping tabs on the word behavior and implementing them into the business’s content ensures that your official page is not lost in a pile. According to market research, nearly 75% of users do not look beyond the first search page display because they consider the remaining to be stale or not as best as the ones on top. Using the right set of keywords and long-tailed phrases better the chance of visibility.
3. Keep track of the posted content
An effective SEO strategy requires the businesses to keep track of the content within their websites to study the site’s performance behavior. One cannot leave unattended or un-updated content online because that will lure the site to the end of the competitive market and cause fallout. Actively tracking the content, date, and state of publication, the relevance of keywords, etc., helps decide the shelf life of the content. Taking the help of professionals or having a dedicated SEO team to study market trends ensures definite success in the long run.
4. Mobile optimization
A startup cannot set up separate links for each device mode used to view the content. Since the growth of smartphones had generated quite a lot of online traffic due to easy accessibility for users, the startup business should ensure that there is a solid software infrastructure to take care of the device optimization automatically. This not only favors user experience but also generates good returns.
5. Focus on off-page strategies too!
Any seasoned SEO expert would advise you to spend sufficient attention on off-page SEO activities as well. Off-page SEO coupled with on-page efforts will result in effective long-term results. Some of them include social media marketing, content strategy and listing the website and content is good and relevant web directories.