ASG streamlines and scales Marketo Automation with Sigma automation expertise

BACKGROUND ASG
Technologies Group is the only solutions provider for both Information Management and IT Systems providing global organizations with a modern approach to digital transformation to succeed in the information economy. ASG’s Information Management solutions enable companies to find, understand, govern and deliver information of any kind, from any source –whether structured or unstructured –through its lifecycle from capture to analysis to consumption. The IT Systems Management solutions empower companies to support traditional and modern digital initiatives, operate their IT infrastructure more efficiently and effectively and reduce the cost of managing and running their internal IT systems landscape.ASG is proud to serve more than 3,000 customers worldwide in 60 countries and in top vertical markets including Healthcare, Financial Services, Insurance and Government.

ASG Key Statistics

BUSINESS CHALLENGE

ASG needed help in scaling their operations on Marketo to make the processes with demand generation more effective. They needed to gain the highest ROI on their Marketo investment The field marketing managers are spread across 8 different time zone. It was proving difficult to collaborate and with all for their daily marketing needs via Marketo. This lead to delays in processing the daily requirements impacting the performance of marketing campaigns and lead pipeline.

SWAT TEAM TO ADDRESS THE CURRENT MARKETO CHALLENGES

For the first few months, we streamlined the daily operations like list upload and email management via JIRA and regular updates. It brought the house in order. We started providing project management support to give the required coverage to the field marketing teams during their overlapping business hours.

As automation experts Sigma team provided Marketo consulting to design and implement their regional nurtures in 6 languages(English, French, German, Spanish, Italian, Traditional Chinese and Portuguese)

As the GDPR compliance date was looming, we suggested to add and helped set up the opt-in processes across 65+ forms.

SUPPORT AND MAINTENANCE

As a part of their day to day Marketo operations maintenance, Sigma offers following services
Collaborating with FMMs across various regions for their marketing needs via Marketo.

    1. List imports
      Designing landing pages and emails
      Setup of nurtures and opt-in processes
      Regular Marketo audit
      Marketo consultation
    2. Reviewed 250+ forms for GDPR compliance and enabled the opt-in processes