ASG streamlines and scales Marketo Automation with Sigma automation expertise
ASG needed help in scaling their operations on Marketo to make the processes with demand generation more effective. They needed to gain the highest ROI on their Marketo investment The field marketing managers are spread across 8 different time zone. It was proving difficult to collaborate and with all for their daily marketing needs via Marketo. This lead to delays in processing the daily requirements impacting the performance of marketing campaigns and lead pipeline.
SWAT TEAM TO ADDRESS THE CURRENT MARKETO CHALLENGES
For the first few months, we streamlined the daily operations like list upload and email management via JIRA and regular updates. It brought the house in order. We started providing project management support to give the required coverage to the field marketing teams during their overlapping business hours.
As automation experts Sigma team provided Marketo consulting to design and implement their regional nurtures in 6 languages(English, French, German, Spanish, Italian, Traditional Chinese and Portuguese)
As the GDPR compliance date was looming, we suggested to add and helped set up the opt-in processes across 65+ forms.
SUPPORT AND MAINTENANCE
As a part of their day to day Marketo operations maintenance, Sigma offers following services
Collaborating with FMMs across various regions for their marketing needs via Marketo.
- List imports
- Designing landing pages and emails
- Setup of nurtures and opt-in processes
- Regular Marketo audit
- Marketo consultation
- Reviewed 250+ forms for GDPR compliance and enabled the opt-in processes