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The Middle East-based electronics retailer company commenced its operations as a distributor of top-brand products, including transistor radios, tape recorders, and black & white televisions in the region. In response to changing market dynamics, particularly in the late 1990s, it expanded into the professional electronics segment, catering to the media needs of government ministries with top-brand professional products.
The client is a national provider-owned group purchasing organization (GPO) dedicated to optimizing procurement processes and cost savings for its members. In their quest for more effective operations, they recognized the need for a robust cloud-based platform and chose Salesforce to streamline their processes.