FlashingBlinkyLights (FBL) is a leader in the lighting industry and selling quality LED products since 2001. Based out of Sun Valley, California, in the San Fernando Valley, Los Angeles area. Having many warehouse and showrooms from where B2B and B2C Orders gets fulfilled. Customer satisfaction is the number one priority at FBL. To keep the consumer happy FB always ensures the quality of the products before making it available to be sold in the website.
CASE STUDIES U.S based B2C store for LED products
Client Organization
What is very exciting about FBL is the newest and hottest selling light-up items at FlashingBlinkyLights.com. Explore now and experience the difference.
Today FBL is housed in a 60,000 square foot warehouse, again triple the size of their last, a symbol of how far the company has come. From a garage to a warehouse big enough to house a jumbo jet, this new home is the culmination of everything Chris and Laura strived for since the beginning; to build something everlasting, bigger than they could have imagined.
Project Brief
Name : FBL used to have the Magento 1 website for a long time and Sigma has been the solution partner for the ongoing maintenance and new development for years. After the mega release of Magento 2.x, there was a inhabited need to migrate the platform over to Magento 2 to keep the site secure, better user experience and well maintained from the overall performance of the application.
The main goal was to develop the Magento 2 portal with all the 3rd party and custom modules specific to the business need and migrate all the Magento 1 website data including customers, orders, catalog and many more.
Business Needs & Challenges
Key business needs and challenges moving over to Magento 2
One of the main reason is to be up to date with the
platform newser version
Improved Performance and Scalability
Ability to process a large sum of orders simultaneously
with powerful Magento 2 framework
Better Search
Secure application
Customer Persuasion
Advanced SEO Features
Customisable Security Features
User Friendly Magento 2 admin panel easy to navigate, regardless of the device or screen resolution used.
Solution
We have developed the B2B and B2C Ecommerce Portal using Magento 2.3.4 Open edition, there are many 3rd party modules and custom development was done to accomplish the project goal. Here are some of the key modules.
live sessions.
on the fly.
Benefits
FBL Portal is for both B2B and B2C customers,
Improved Performance and Scalability
It helps buyers to register to the portal and get the tier
price based on the quantity needs and customer groups.
The latest and fresh arrivals products in FBL always keeps
the buyer engaged.
Customer are able to place to order from any device
including Mobile and Tablet without compromising the big
screen experience.
Some of the key features which users most like are Search
Checkout, Customizable products, Custom shipping pricing
and delivery dates, Request for Quote, Order fraud
detection, Interactive blog etc.
Along with this the application provide better performance
as Magento 2 uses Varnish and Redis caching.
Benefits After Moving to M2
1.
From July after the Magento 2 launch, the average order value increased up to 25-30%
2.
We noticed a steady growth of order count upto 20% Month on Month.
3.
Despite the COVID 19 situation the average new customer aquisition has maintained its space and shown a growth upto 20% month on month.
4.
Average order value has followed the consistent trend and started showing upward trend.
Tools & Technologies
Technology Stack | Platform | ||
---|---|---|---|
Operating System | Linux | ||
Framework | Magento Open Source | ||
Version of Framework | 2.3.4 Open Source | ||
Webserver | Nginx | ||
Server Side Scripting Language | PHP | ||
Client side | JavaScript, Require JS, Knockout JS | ||
Markup Language | HTML5 | ||
Database | MYSQL | ||
Version controlling | Git | ||
Bug Tracking System | JIRA |