The client is a strong reputed financial organization in the US and serves individuals, as well as businesses and organizations of every size at local, national, and regional levels with pride and personal customer care. First PREMIER Bank is one of the top 15 issuers of Mastercard® credit cards and consistently ranked as a top-performing bank for asset size by the American Banking Association’s Banking Journal.
CASE STUDIES eCommerce solution for the US-based financial services business by leveraging Episerver platform
Client Organization
Project Brief
To refine and boost the performance of online store using Episerver platform with a long list of design modification, content management, technology planning, and software development requirements.
Business Needs & Challenges
Key business needs and challenges of Episerver development and refinement process
To unify client’s splintered website design into a robust experience with mobile and website responsive master online store.
Create a solution to meet the needs of a wide range of customers, ranging from small-medium to large organizations.
To incorporate a cost-effective CMS strategy to unlock digital potential.
Unleash the client’s marketing vision across the region and existing platform to launch a seamless user experience powered by next-level technologies and software.
To integrate the new solution with their existing system without interrupting their business continuum and operations in a fast timeline.
Solution
After interacting with our influential eCommerce subject matter experts, the client engaged Sigma to deliver Episerver solutions that can help them thrive and grow exponentially.
Our experts streamlined information architecture, content management, and customer journey by mapping numerous diverse sources to boost user experience.
Our experts streamlined information architecture, content management, and customer journey by mapping numerous diverse sources to boost user experience.
Integrated the new CMS solution with existing applications to bring the marketing team in the driver’s seat.
Redesigned the user interface to update and refresh the existing look and feel of the website.
Incorporated well-defined search functionality with filters for customers to find products with ease.
Moved the client from on-premise hosting to the full-fledged Digital Experience Cloud (DXC) environment to facilitate automation tasks.
Created diverse array of content blocks with standard Episerver framework which enables next-generational banking experience to the life.
Benefits
Refining CMS functionality enabled quick and easy content tracing and segregating of the content for the authors.
The client can target now the dynamic audience segments with personalized content and eCommerce experience.
Operators can now easily manage the website and offer a better engaging experience to the customers.
Real-time execution of the project and quick turnaround time empowered the client with better business opportunities.
Tools & Technologies
| Episerver Web CMS Platform | .NET |
| ASP.NET Core | SQL Server |
