BUSINESS IMPACT & ROI

Client Organization

ExcelHealth Inc. develops FDA-cleared, consumer-friendly electrotherapy devices to meet a variety of needs, all in one innovative brand called iReliev®. At iReliev, they have a passion for pain relief and all-natural, drug-free methods that help people recover quickly and live pain-free. This passion is exhibited in their line of FDA-cleared family of electrotherapy TENS Units and TENS + EMS products and electrode accessories.

OBJECTIVE

To develop a robust and integrated eCommerce ecosystem to provide seamless customer experience with new user experiences, improved product searches, and integrations like NetSuite ERP, HikeUP (POS-based system) with the ability to do Split testing (A/B testing).

TOP 5 CHALLENGES

Lower conversion rate due to site being slow and complex user navigation.

Resellers not being happy due to missing functionalities like discounts, net payment options, etc.

Admin didn’t have tools to effectively manage content.

Marketing was not happy due to lack of ability to do A/B testing.

WooCommerce was out-of-date and POS was not integrated with eCommerce.

Solution

The client was searching for a trusted eCommerce partner with comprehensive knowledge of fitness and healthcare industry to solve their business challenges. After interacting with our influential WooCommerce technology and subject matter experts, they engaged Sigma to deliver solutions that can help them thrive and grow exponentially. For instance, where most of the organizations in the health, wellness & fitness industry were simply just trying to establish an online presence, our eCommerce experts offered solutions that will not only meet the client’s existing business needs but will make them more agile and future-ready as well. Some of these included:

We created a plug and play solution so that a qualified shopper can make a partial down-payment and the balance in installments. 
Integrating with Hikeup POS to sync offline POS orders, and product review API integration to capture user feedback.
Customize WooCommerce order API for NetSuite integration, and added functionalities such as Autoship product subscription, requested shipping date, and one-time-order to boost their gross sales and also ensuring that users never run out of essentials.
Adding Reseller functionalities with which resellers can place orders from the reseller website with ease.
Improved navigation, implemented A/B testing, and improvements in user experience.
Offering control to Admin to make content management easier.

Benefits

With one-time-offer and upsell functionality, the site attracts customers to buy additional products. This has led to increase in monthly gross sales by 62%.

Autoship subscription functionality helped customers to automatically buy the regularly needed products on a recurring basis, boosting number of orders by 72%.

iReliev can now easily attract resellers of the products with additional promotions and coupons options.

With requested shipping date functionality, the resellers can easily schedule bulk orders in advance. Resellers don’t need to make payment upfront and the payment is deducted automatically on the shipping date.

Hikeup POS system helped administrators manage all the orders in one place even if orders are from offline channels/stores.

A/B test helped iReliev to measure conversions, products in the cart, abandoned carts, etc. By tweaking these average order value increased by 38%.

Tools & Technologies

WordPress 5.6 with WooCommerce HTML5
NetSuite ERP  MySQL
HikeUp POS Bitbucket
Google Optimize Monday.com for Project Management
Google Analytics PhpStorm: IDE
PHP AdobeXD

 

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