ExcelHealth Inc. develops FDA-cleared, consumer-friendly electrotherapy devices to meet a variety of needs, all in one innovative brand called iReliev®. At iReliev, they have a passion for pain relief and all-natural, drug-free methods that help people recover quickly and live pain-free. This passion is exhibited in their line of FDA-cleared family of electrotherapy TENS Units and TENS + EMS products and electrode accessories.
BUSINESS IMPACT & ROI
To develop a robust and integrated eCommerce ecosystem to provide seamless customer experience with new user experiences, improved product searches, and integrations like NetSuite ERP, HikeUP (POS-based system) with the ability to do Split testing (A/B testing).
TOP 5 CHALLENGES
Lower conversion rate due to site being slow and complex user navigation.
Resellers not being happy due to missing functionalities like discounts, net payment options, etc.
Admin didn’t have tools to effectively manage content.
Marketing was not happy due to lack of ability to do A/B testing.
WooCommerce was out-of-date and POS was not integrated with eCommerce.
The client was searching for a trusted eCommerce partner with comprehensive knowledge of fitness and healthcare industry to solve their business challenges. After interacting with our influential WooCommerce technology and subject matter experts, they engaged Sigma to deliver solutions that can help them thrive and grow exponentially. For instance, where most of the organizations in the health, wellness & fitness industry were simply just trying to establish an online presence, our eCommerce experts offered solutions that will not only meet the client’s existing business needs but will make them more agile and future-ready as well. Some of these included:
With one-time-offer and upsell functionality, the site attracts customers to buy additional products. This has led to increase in monthly gross sales by 62%.
Autoship subscription functionality helped customers to automatically buy the regularly needed products on a recurring basis, boosting number of orders by 72%.
iReliev can now easily attract resellers of the products with additional promotions and coupons options.
With requested shipping date functionality, the resellers can easily schedule bulk orders in advance. Resellers don’t need to make payment upfront and the payment is deducted automatically on the shipping date.
Hikeup POS system helped administrators manage all the orders in one place even if orders are from offline channels/stores.
A/B test helped iReliev to measure conversions, products in the cart, abandoned carts, etc. By tweaking these average order value increased by 38%.
Tools & Technologies
|WordPress 5.6 with WooCommerce||HTML5|
|Google Optimize||Monday.com for Project Management|
|Google Analytics||PhpStorm: IDE|