Revamping Website and Boosting Performance for a Leading US-Based Lender

Client Organization

The client is a traditional installment lender based in Atlanta, Georgia, operating since 2007 with branches across Georgia and Tennessee. They specialize in a range of personal, consolidation, and auto loans and are members of various state and national financial associations.

Project Brief

Sigma partnered with the client to revamp their corporate website by upgrading WordPress and associated plugins to the latest versions. The engagement involved three major WordPress releases (version 6.4 to 6.7) focused on modernizing the site, enhancing user experience, and improving overall performance.

Business Needs And Challenges

Key requirements and challenges include:

A complete website redesign with improved navigation.
Enhanced branch location pages with full contact and service details.
Improved Google PageSpeed Insights score.

Higher website performance with minimized downtime.
Integration of third-party mailing tools like Mailchimp and SendGrid.

Solutions

WordPress Upgrade
- Conducted a thorough analysis of third-party plugins for compatibility with WordPress 6.7(At the time of upgrade)
- Upgraded WordPress core and plugins
- Replaced incompatible plugins with suitable alternatives
Website Redesign
- Redesigned all website pages to improve visual clarity and content visibility
- Made the website fully responsive across mobile and desktop devices
- Created a dedicated page for website reviews
Improved Navigation
- Added clear navigation elements to key pages like “Apply Now” and contact pages across the site

Enhanced Branch Location Pages
- Included interactive maps and full contact details for each location
- Added comprehensive branch-specific service information
Performance Optimization
- Removed outdated or unused plugins and modules
- Optimized third-party scripts and implemented caching to boost performance

Benefits

40% increase in new user traffic.
50% improvement in user retention.
50% boost in user interactions.

Enhanced customer experience through a modern, responsive interface.
Significant increase in engagement on the “Apply Now” page due to improved CTAs.
Smoother upgrade path with future WordPress releases.

Tools & Technologies

WordPress	Elementor
Mailchimp	Sendgrid
WP Engine	PHPStorm
xDebug	Google Meet / Zoom
ClickUp

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Revamping Website and Boosting Performance for a Leading US-Based Lender

Client Organization

Project Brief

Business Needs And Challenges

Solutions

Benefits

Tools & Technologies

Get in touch with us, let’s create value together.

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