Rug & Home is a leading high-growth home furnishings retailer in North Carolina, USA. Since 1995, they have been providing a full-service home furnishings solution. The client’s mission embodies four key themes i.e. Home decor with a Conscience, Products with a Story, Affordability, and Making the Process Simple to deliver products with value and a delightful shopping experience.
CASE STUDIES
US-based home furnishings retailer enjoys Shopify theme change to boost their returning customer rate by 70%
Client Organization
Objective
To upgrade the existing Shopify theme based on the client’s brand strategy and boost the online store’s customer interaction and site conversion.
BUSINESS NEEDS & CHALLENGES
The client’s site was developed by using a Venture theme and multiple Apps but still, they were facing usability issues for customer interaction on their existing online store.
The website design from the storefront to the checkout page wasn’t up to the mark and the look & feel of their online store was outdated.
Solution
Our eCommerce subject matter experts evaluated multiple Shopify themes like Impulse, Porto, Turbo, and Prestige and after careful consideration suggested Turbo themes to the client for solving their business challenges.
We have implemented the Turbo theme and customized it to suit the client’s unique business needs.
We have implemented Discount logic with ribbons and performed migration of Discount logic from the old to a new theme.
Our experts helped the client to migrate numerous elements from the old to the new theme seamlessly.
Our Shopify experts removed the unwanted apps and replaced them with relevant ones to fix usability issues for customer interaction.
Implemented Delivery Date based on customer view/ordering date to help clients answer one of the most common questions for their customers shopping online: When will my order arrive?
Benefits
The client enjoyed increased customer interaction and seamless navigation for their customers.
The new look & feel of the online store enabled them to retain customers.
The UI/UX updates helped to improve their customer usability.
Tools & Technologies
| Shopify 2.0 |
| Turbo Theme |
| Zoom & Google Meet |
| JIRA |
