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Sigma Digital

67% of the buyer’s journey is now done digitally. What it means for organizations is that their customers are already searching and researching for them online. They have a fair understanding of who you are and what you offer. Sigma Digital helps you be ahead in this buyer’s journey. Be it a B2C or a B2B marketplace, digital-first approach is the success factor.

A Buyer’s Journey

Thanks to digital channels, customers are more empowered and knowledgeable today. They know exactly what they want and who to get it from. Be it an eCommerce portal or a banking app, it is imperative for you to understand that journey of being a suspect, to prospect, and to becoming your customer.

  • Search
    Typically, a buyer’s journey begins with a search. They could find you through various channels like Google search, social media, or through the promotions you run.
  • Consume
    This is where the buyer would start to know you and your portfolio better. They will land on your website, consume the content and thought leadership assets you have and assess your expertise and experiences.
  • Connect
    Once they buyers are convinced that you offer the solutions to their challenges or opportunities, they will be ready to contact with you. It could be a mere form fill on your website, or an email to your sales asking for a demo of your products or services.
  • Buy
    After evaluating various vendors and their expertise, buyers tend to award the business to organizations who have got better recommendations and reviews. Customer stories, testimonials, and assets related to ROI of your solutions help a great deal in this.

Search Engine Optimization (SEO)

As recorded by Hubspot (2017), 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. It needs to be essential as hand-raisers and warm leads are easier and faster to close. Sigma’s SEO services employ multiple parameters that help increase the ranking and authority of your website. Sigma charts strategies through the four key pillars of SEO.

CODE

Code audits that analyze technical setup and configuration of the underlying website code.

CONTENT

Elements in a website are used to target keywords that have high search volume and align the website with its target audience.

PERFORMANCE

Site speed is a ranking factor. In fact, 1 second delay decreases customer satisfaction by about 16%.

LINKS

Links from other websites are seen as votes of endorsement and signal the trust and popularity of a website.

Paid Marketing

(Search Engine Marketing/Social Media Marketing)

With a multi-channel approach, running promotions on search engines and social media platforms ensure your reach to your target audience and regions. Sigma helps you run those promotions while optimizing your spends (CPC, CPI, CPL) and improvising the ROI.

  • Paid Search
  • Display Marketing
  • Search Remarketing
  • Gmail Ads

  • Video Ads
  • Video Ads Remarketing

  • Paid Search

  • Paid Search
  • Native Ads

  • Sponsored Content
  • InMail
  • Remarketing
  • Native Ads

  • Sponsored Content
  • Remarketing

Marketing Automation

According to VB Insight’s 2015 report, 80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase. Streamline sales and marketing functions by replacing high-touch, repetitive manual processes with automated solutions. With Sigma, get more out of your automation platforms, be it one-off campaigns, nurture programs, list management, or lead management.

Content Marketing

As per Econsultancy statistics, 73% of surveyed consumers found that content with a strong personality helps in forming loyal relationships. As goes the old saying, Content really is the king, queen, and whole of royalty. Sigma creates content and thought leadership assets that enable you not only to engage & nurture your prospects, but also get better SEO mileage.

Web Content & Blogs

SEO-rich relevant content that helps you get in the top search results

Brochure

Concept, design and creation of product and services brochures

Whitepaper

Research-based thought leadership assets helping you deliver your ‘point of view’

Animation Videos

Explainer videos which make it easier and quicker for prospects to understand your value proposition

Client Testimonials

Design and develop success stories which instill confidence in your brand and expertise

Web Conversion, Design and Development

Interfaces that interact, engage, and retain viewers. Sigma’s web design and development services bring about visibility, functionality and a superior user experience to your website.

  • UI/UX

    A human-centered approach to building strategic digital products. Learn More.

  • eCommerce

    Drive maximized sales and gross margins with world’s #1 eCommerce platform. Learn More.

  • Conversion Optimization

    From visitors to customers, advisory service to improve the lead conversion on your web properties

Social Media Management

An Ambassador report quoted that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. Social Media has fundamentally transformed the way we connect, communicate, and live. Sigma helps you manage your social media platforms and keep the engagement going with your prospects, customers, and partners.

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Sigma's digital marketing strategies

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