UI/UX design refers to the process of creating user interfaces (UI) and designing user experiences (UX) for digital products or services. UI design focuses on the visual elements of a product, such as layouts, colors, typography, and interactive elements, aiming to create an aesthetically pleasing and intuitive interface. On the other hand, UX design emphasizes the overall user experience, including usability, ease of navigation, information architecture, and user flow. While graphic design is primarily concerned with creating visually appealing graphics and imagery, UI/UX design goes beyond aesthetics to encompass the entire user journey and interaction with a product.

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