Sigma Blogs

79% of online shoppers say they won’t go back to a website if they’ve had trouble with load speed. Performance or your online Magento shopping stores starts degrading after one or two years after launch as new updates and techniques are released every few days. When it comes to performance…

For e-commerce site owners that are currently using Magento 1.x for their store, the when or if they should be moving over to Magento 2 is likely to be a question on their mind. We have put together some information designed to help online retailers understand the questions to ask…

“According to a study done by the Harvard Business School professor, 30,000 new consumer products launches each year, 95% fail because of ineffective market segmentation.” This clearly describes the need and importance of marketing segmentation for the reaping benefits online. Magento commerce’ customer segmentation is an interesting marketing feature that helps to…

“Content is the king” Yes! In the present time of online marketing, content is the real king; creating and sharing which, help the companies reach out to a maximum target audience. Content marketing has become imperative in the present time as it is the simplest way to get noticed by…