Reading Time: 3 minutes 
Understanding the depth between on-page and off-page SEO for effective internet visibility
On-page SEO and off-page SEO are two terms that have been constantly uttered around in the world of digitalization. While these two elements were traditionally synonymous and interchangeably used with the models of keyword generation, content creation, link generation, etc., these terms have evolved to become two sides of coin wherein a joint collaboration of these strategies are required for a business’s successful ROI. In a general concept, the on-page factors are the determinants for the content on your business site, while off-page SEO determines the rank and popularity of the website on the search engine order. A study by Outbrain shows that search is the primary driver of traffic to content sites, beating social media by more than 300%.
On-page SEO:
Based on analytics, a business drives its results towards organic traffic by optimizing content in the following areas:
Page content and quality:
The collective behavior of users on a website derives the ranking order on a wider base. In order to influence a positive behavior, the website has to have structured content and quality in terms of keywords and relevancy. While businesses used to stuff keywords into random content to generate traffic, this practice has long been abandoned as users now stay on a website only when the content is not artificial. Along with relevant content and sensible use of keywords, the content also has to be updated from time to time
Page structure:
It is important and crucial to keeping the tags such as header tags, title tag, alt text, meta-description, and such to be properly formulated with keywords and website relevant content in order to promote the diversion of traffic into your business rather than your competitors. It is also essential that the meta-description (snippet of a page’s content) and headings (title of the page content) are concise and effectively informative to allow a user to effectively traverse the website
URL and Internal Linking:
The most common mistake that businesses commit is to clean up their URLs as they tend to ignore the facts of ease of user navigation, and search engine crawling. Have a clear link tagged with appropriate and relevant keywords facilitates effective user returns and crawling without any obstacle deviations by search engines. Internal linking is also the most efficient mode of keeping users engaged on a website without being run off, and this linking mode should be aptly structured for related content as otherwise over interference disengages users easily.
Off-page SEO:
While the above outline factors are directly in the business’s control, the off-page SEO factors can be influenced by the following consumer and search-engine friendly practices.
Backlink:
While some of your website content may be linked automatically by other similar websites in their user interface, some others need an extra effort on a business part to generate organic relevance on search engines. This can be effectuated by connecting the website to social media and other public relevance platforms, writing up guest blogs on related industry websites, taking in the aid of related bloggers or influencers, and joining directory and review sites.
History: Domain authority is a relevant factor for search engine algorithms to gauge a business’s authenticity. This depends on the length of domain name existence both on and off the internet, history of the domain name, and the list of referred domains.
Given that off-page SEO is still a sizeable mystery to many who deal with SEO, using apt third-party monitors such as Google Page rank etc can aid with effective and systematic monitoring. Having effective linking of your business with other sites boosts the required punch for visibility, and the use of anchor text of the links you build is important too as these built links to individual pages on your site are primarily based on the keywords you are targeting. Building links steadily over time is the best policy to amp your off-page SEO targets.
