Key Tools used in SEO Strategy

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Search engine optimization (SEO) is highly dependent on the employment of an effective strategy to ensure that a businesses’ website is crawled on and ranked for by search engines in order to enable maximum visibility to users and potential clientele. One of the primary requirements of SEO success is to employ effective tools that are updated in real time because otherwise, not only the tool, the effect of the business website starts to tend towards a negative spiral.


Some of the best tools that have proven to be assets are:

1) Research and analytics tools: The main purpose of these tools is to provide keyword ranking and content alerts. Ahrefs and SEMrush are tools that have been rocking the SEO strata because they

  • Provide the most effective keyword research in the market
  • Provide comparative competitive intelligence
  • Analyze and strategize both traffic and content
  • Identify new keyword opportunities
  • Track both past and current rankings
  • Enables effective traffic management
  • Suggest available advertising opportunities
  • Help create an effective guest blogging strategy
  • Handle timely panda updates, and
  • Perform real-time backlink analysis. The Google Keyword Planner is an operative keyword research tool that exclusively generates daily search volumes and price estimates.

2) Monitoring tools: Screaming Frog SEO Spider is an effective analysis tool equipped to analyze several on-site elements, such as page titles, meta descriptions, URL structure, response codes, images, etc. This tool is a must-have for any web designer/marketer as it helps to not only optimize a website but also boost its performance in search result pages. Google page speed insights is another handy tool which evaluates a businesses’ front-end performance as well as offer page performance optimization suggestions. It offers a more thorough analysis of server configuration and checks the HTML structure of a page and the use of external resources such as images, Javascript and CSS. The use of these tools helps understand the gaping holes in technical architecture which may have otherwise been ignored.

3) Webmaster tools: Both Google and Bing webmaster tools are designed for constant web analysis and the generation of error reports to spot out any anomalies on the page. The main benefits of employing these tools help with the disavowal of spam links, filter out negative SEO, evaluate sitemap and URL parameters, explore Geo targets and inbound links, and run crawl information. Google Analytics helps to study statistics of search insights by providing customer related interests towards the path of the business website, frequent choice in the business webpage, and visitor segmentation that will help to fine tune the business needs. Similar Web is another application that details out website domain information. SEO site checkup is an audit and score checker tool that helps keep tabs on the functionality of the businesses’’ website on the search engines.

4) Important extras: Copyscape is a plagiarism checker tool that checks and ensures the originality of the content as well as help avoid unwarranted repetition and such. Schema Creator is a structured tool to enable pass effectively through crawling’s semantic intelligence.

The tactical employment of these tools in any operative combination enables the success of any SEO strategy as they rely heavily on real-time updates given the fast expiration of data on the internet.