Magento is one the most popular and leading open-source with some paid and unpaid extensions which has made a tremendous progress in the recent years. Magento 1 and Magento 2 have enhanced the e-commerce stores to a great extent, helping them to achieve their goals. With the Magento 2 most popular extensions and full suite of options and support, the biggest and the best e-commerce stores opt for Magento.
The year 2020 bought unprecedented changes to all the predictions made for the e-commerce industry. And, with the beginning of New Year 2021, new predictions are out now along with some best and essential Magento 2 extensions for the year 2021. So, after sharing with you the best Magento 2 extensions for 2020, we have compiled a list of top 13 Magento extensions all the online stores must install to enhance their user experience.
Let us look at these extensions:
Magento Extensions for Marketing
Magento enables its customers to install different extensions for different purposes. One of the major categories is the need for marketing. Below are some of the major Magento 1 & 2 most popular extensions to help in the marketing of products:
• Magento 2 Instagram Connect
Among all the social media platforms, Instagram is becoming the new favourite of the audience. Looking at this trend, Magento 2 Instagram Connect is the best extension to configure in your Magento 2 store to cater the audience sitting on Instagram.
The extension allows to easily connect the Instagram profile with Magento 2 store, and it fetches all the pictures from the company’s Instagram page and display it on the Magento 2 store. You can choose to either display all the images on the product’s page or create a separate widget and have it display the images anywhere on the online store. It even allows to tag the pictures with the relevant hashtags.
• Facebook Pixel for Remarketing
Retargeting and Remarketing is a good way to promote the products. Facebook Pixel collects the data of the products browsed by the customers. Based on the collected data, the extension runs the ads based on the browsing history on all the social media platforms.
The major highlight of this extension is that it gets automatically installed and integrates with the Facebook page of the company. The extension also tracks all the events happening in the store and then send the information on the Facebook for the customers for personalising the user experience.
• MageWorx SEO Suite Ultimate
To market the products effectively Search Engine Optimization (SEO) plays a crucial role. And, MageWorx plugin adds on new optimization options to Magento users. It allows the optimization of the meta tags, generation of automatic XML sitemaps, creation of simple URL structure and much more. MageWorx can be considered as an SEO toolkit offering wide array of on-page SEO features.
Magento Extensions for Payments
Providing a secure, easy, and user-friendly checkout process that is secure as well is required. Below is the list a few major Magento plugins for providing the same to the customers:
• Magento OneStepCheckout Extension
Research have shown that if the checkout process is not simple, easy and quick then, many users simply abandon their carts. To reduce the cart abandon rate by the customers, Magento OneStepCheckout Extension s the best solution.
The extension comes for both Magento 1 and Magento 2 stores. The support provided by this extension makes the checkout process robust with its high-end coding. It The extension is used by more than 25,000 Magento stores worldwide and is highly recommended by the Magento community.
• Astra Security Suite
This extension is the solution to all the cyber security concerns for your Magento store. Astra Security Suite can be installed in simple steps within five minutes without changing the DNS settings. It prevents the transaction from all kinds of credit card hacks, malware attacks, SEO spams, brute force, and other online threats. The plugin’s best offerings include On-demand scanner, immediate malware cleanup, Web Application Firewall (WAF), and Community Security. The plugin is a must-try to secure all the online payments made by your customers.
Along with all these extensions for specific purposes, below is the mix of extensions catering to the other important needs of the Magento store owners:
• Advanced Report for Magento 2
Exclusive for Magento 2 stores, this extension helps to track the overall performance your business in a detailed manner. The extension by Mageplaza works by collecting the statistical data from customers, orders, sales, and products on regular basis and then works on the data to provide the details to the store owners.
The extension supports 2 informative advanced reports along with the report comparison. Not only this, but this extension also supports 16 report cards and informative line charts.
• Magento City and Region Manager
To cater the global audience, Magento City and Region Manager allows the Magento 1 and Magento 2 store owners to achieve this in a few minutes. With this extension installed, the store owners can add cities, states, and regions for all the countries around the world. The added information is displayed in the form of a drop-down list on the front-end including shipping address, billing address and customer address.
• Image Optimizer for Magento 2
It is a free plugin for Magento 2 store owners. The extension allows to optimize the size of all the images on the ecommerce stores to improve the responsiveness of the website. You can decrease the sizes of images on the page and decrease the loading time of the website.
• Tax Jar
This extension is primarily for managing the accounting and finance activities of your ecommerce store. It does the automatic sales tax calculation, reporting, and filing. It can even do the tax calculation for different channels on which you sell your products like Amazon, eBay etc.
• Advanced Search
The extension helps the customers to find the products relevant to the keywords they type in. It displays quick search results through thousands of products pages. The extension works on Sphinx, that matches keywords and products giving accurate results within a few seconds, further improving customer experience.
• Layered Navigation
Layered navigation is another very useful extension that should not be missed in the year 2021. The improved layer navigation extension for Magento 2 stores as it enhances the user experience with the upgraded default product search feature, improved product filters, AJAX-based product filtering, fully featured multi-select option, advanced SEO options with mobile optimization and much more to improve the navigation for the customers.
• Product Feed
It is very important to be highly responsive on all the marketplaces and Magento 2 Product Feed does the same. It speeds up the online store’s work with the marketplace and search engines by guiding the store owners through the feed generation process and generating a data feed compliant with the requirements of any shopping engine of your choice. You get a 4-step feed wizard, multiple data feed formats, Google Analytics support, all product type support and much more to improve the overall sales of the store.
• Special Promotions Pro for Magento 2
To successfully run promotions, it is important to execute the plan efficiently and the Special Promotions Pro for Magento 2 helps to manage the promotion campaign successfully. You can simply run the campaigns by creating diverse promotions by combining rules and tailoring offerings. The extensions intuitive backend settings take care of the technical needs of running the promotion campaign within just a few clicks. With this extension, you can run 16 promotion types, have the flexibility to choose the base price for discount calculation, rule configuration by Magento API and much more.
These are some of the extensions which are expected to be the best ones for the Magento stores for the year 2021.
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