To run a successful business at present, one needs to have an online presence and need a virtual platform to achieve that. The online retail industry has become a highly competitive space to engage all the businesses. The various e-commerce platforms available power this space with new and exciting features.
Well, a regular website provides everything you need to promote your business. Still, people find some issues like making payment for their purchases sometimes and using filters, etc. It requires integrations with smooth and safe shipping providers, payment processors, responsive websites, and much more to give the customers a good browsing experience.
E-commerce platforms solve this problem for businesses since they include basic features like website hosting, shopping assistant, shopping cart tools, payment processing and much more. Depending on the budget, sales volume, industry and goals, you can choose to add additional features such as bulk upload, real-time stock inventory tools and much more.
Each added feature delivers specific benefits to you and your customers, and there is a combination of various features that may be suitable for your business. To help you with the same, we have compiled a list of the best e-commerce platform in India you can look for your businesses this year:
Topping up the charts is the Magento platform for building, optimizing or migrating the online business is Magento. It comes with an open-source platform for businesses to launch their websites for free and even allows them to integrate some paid features into the website. Businesses can choose the features by themselves to enhance the user experience.
Some most popular and useful features are:
- Customer Segmentation & Personalization
- Amazon Sales Channel
- Content Staging & Preview
- Inventory Management
- Mobile Optimisation
- ERP Integration
Another popular and feature-rich e-commerce platform is WooCommerce. It is an open-source, free shopping cart plugin owned by WordPress. Almost 30% of the websites running online at present use the WooCommerce platform.
Some most useful features of Woocommerce are:
- Free of cost
- Allows custom functionality of all types
- Allows custom integration capability
- Seo friendly
- Easy, effective and interactive design options
- Allows content marketing
- Comes with security-rich features
WooCommerce is a platform that can be used to sell products across all verticals. All you need is to select your favourite design and integrate some useful features to make an effective online presence.
Shopify is one of the best e-commerce platforms for startups and small-to-medium size businesses that are at the stage of setting up their store under a budget. Shopify connects with Oberlo for integrated drop-shipping tools, and you can sell unlimited products with all plans, making it the best choice for drop-shipping.
There are many useful and easy-to-use features on Shopify that make your customer’s experience easy mentioned as following:
- An available live chat function
- Online invoice creator
- Over 100 payment portals
- Syncs with social media platforms like Facebook, Instagram, Amazon, and Pinterest
- Sell physical and digital items
- More than 3,200 apps integration
- Built-in abandoned cart recovery tools
Wix.com is the best e-commerce platform for small businesses that are saving up the expenses of hiring a web designer. It is easy to use and fulfils the necessary requirements.
The lowest pack of Wix.com offers the following e-commerce options:
- Digital products
- Product galleries
- Shipping options
- Discount codes
- Inventory management
- Abandoned cart recovery
- Online bookings for services and classes
- Host unlimited events and sell tickets
- Stream videos and music
- More than 250 app integrations
You can use Wix to design an attractive website using the drag-and-drop editor or the Wix artificial design intelligence (ADI) tool. All you have to do is answer a few questions, and Wix automatically builds your website. Then you can customize your colours and theme.
You can sell an unlimited number of products on Instagram or your website with no monthly subscription cost using Square Online.
It is 100% free for 500MB of storage. Paid packages start at $12 per month when billed annually, making Square Online the best affordable option for an e-commerce platform.
Square is straightforward to set up and use. Although there aren’t any templates, the software guides you through each design step and offers a user-friendly interface.
With all pricing plans, including the free version, you can:
- Sell digital and physical goods
- Accept donations
- Book appointments or sell event tickets
- Offer curbside pick-up
- Use inventory management tools for real-time syncing
- Send customers order status text alerts
- Integrate with more than 125 applications
Square Online offers a community forum and knowledge base and allows you to connect by email, chat, or telephone for assistance.
Salesforce Commerce Cloud
Salesforce Commerce Cloud is the best e-commerce platform for enterprise companies with complex needs. It is a little complicated but highly capable platform with enough customizations to cover practically any business application, whether a Business-to-Business (B2B) or Business-to-Customer (B2C) application.
Below are the features for B2C Commerce Cloud:
- Product and catalogue management
- Marketing and advertising tools
- Customer segmentation
- Site search
- Guided navigation
- Social media integration
- Global scale
- One-touch mobile payments
- Multiple channels and retail locations
- Customer targeting
- Commerce Cloud Endless Aisle
- API support
The B2B Commerce Cloud has many of the same features as the B2C version but also has:
- Segment-specific pricing
- Contract ordering
- Multiple customer accounts
- The ability for sales to order stock
- Shipments split across locations
- Real-time reports and analytics
- Multisite management
- Integration with other Salesforce product clouds
As an enterprise-centric e-commerce platform, Salesforce Commerce Cloud offers flexibility and a variety of in-depth features that contribute directly to your sales numbers. Most of the other platforms cannot provide such features.
These are some of the top e-commerce platforms. We have tried to cover the broadest range, considering the application to different kinds of businesses. Every business has its own requirements, budget, and manpower that determine which platforms best suit their needs. We suggest that you closely analyze your needs and take a few trials to ascertain which solution you like best. And once you have got it, it will take your business to new heights. If you are looking to launch a new website for your business, or want to optimize or transfer your business’s current website to Magento, connect with our team of expert developers to get it done today!