How is software product engineering different from custom software development?

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Software product engineering is more than software development and refers to creating, assessing, implementing, and streamlining a software product. All the services from the innovation phase to the testing phase come under one umbrella. Software product engineering services are at the frontier of digital business and provide digital-first & futuristic approach to a software product. Custom software development aims at a narrowly defined set of requirements and refers to the process of designing, creating, deploying, and maintaining software for a specific set of users, functions or organizations.

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