How is software product engineering different from custom software development?

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Software product engineering is more than software development and refers to creating, assessing, implementing, and streamlining a software product. All the services from the innovation phase to the testing phase come under one umbrella. Software product engineering services are at the frontier of digital business and provide a digital-first & futuristic approach to a software product. Custom software development aims at a narrowly defined set of requirements and refers to the process of designing, creating, deploying, and maintaining software for a specific set of users, functions, or organizations.

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