Transforming Online Retail – German and Central European foods

Ways to increase oline orders and boost mobile transactions with a Tech partner

Client Overview

Taste of Germany is a premier online retailer that brings authentic German and Central European foods to the U.S. market. With a wide selection of gourmet items, holiday treats, and hard-to-find regional specialties, the brand caters to both nostalgic expats and curious food lovers. The goal: to deliver a seamless eCommerce experience that reflects the cultural richness of German cuisine.

Business Challenge

Taste of Germany was operating without a dedicated eCommerce platform. The business needed to:

Create a scalable and fully functional eCommerce website from scratch.
Ensure seamless catalog management for hundreds of SKUs across categories like chocolates, breads, beverages, and meats.
Integrate secure payment gateways and shipping systems for U.S. delivery.

Build an engaging user interface aligned with traditional German aesthetics and modern UX standards.
Prepare the platform for seasonal spikes, especially around Oktoberfest and Christmas.
Enable mobile-friendly shopping and easy order management for both customers and admin.

Our Solution

Sigma Infosolutions Ltd partnered with Taste of Germany to build a robust and custom-tailored eCommerce platform using BigCommerce, crafted to meet the client’s exact business needs.

Custom Design & UX: Designed a visually rich, intuitive UI/UX with German-themed elements while maintaining modern usability best practices.
BigCommerce Implementation: Leveraged BigCommerce’s flexible SaaS capabilities to build an enterprise-grade eCommerce solution with built-in scalability, security, and performance.
Advanced Catalog Management: Developed backend tools for easy SKU addition, stock tracking, and import/export features.

Shipping & Fulfillment: Integrated USPS, UPS, and FedEx options with real-time shipping rates and tracking functionality.
Seasonal Readiness: Enabled scheduled product launches and promotions around major German festivals.
Responsive Design: Optimized the site for mobile and tablet experiences, boosting accessibility and conversions.
Performance Optimization: Implemented caching, image optimization, and database tuning to ensure smooth performance during high-traffic periods.

Business Impact

The new website transformed Taste of Germany’s digital presence, allowing it to scale operations and reach a wider customer base across the U.S.

A 29% increase in online orders during the first holiday season post-launch.
36% growth in mobile transactions.
Enabled multi-state shipping and compliance for perishable items.

Improved customer satisfaction, driven by intuitive navigation and simplified checkout.
Built a foundation for future expansion into B2B and wholesale segments.

Tools & Technologies

BigCommerce	HTML5, CSS3, JavaScript
Stripe & PayPal Integration	ShipStation API
BigCommerce CDN and third-party performance tools

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Transforming Online Retail – German and Central European foods

Client Overview

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Business Impact

Tools & Technologies

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