Rise of Augmented Analytics

Cookies are brief text files that websites you visit save to your computer. They are frequently used to make websites function or perform more effectively and to give site owners information. The cookies we use and their purposes are described in the list below.

Essential cookies are crucial for the basic operation of a website. They enable core functionalities such as maintaining site security, managing network performance, and ensuring accessibility features work properly. These cookies are typically set in response to actions you take, such as logging in or filling out forms. While you can choose to disable them through your browser settings, doing so may limit certain features or cause parts of the website to function improperly.

Preference cookies are designed to remember choices you make when using a website, allowing it to offer a more personalized and consistent user experience. These cookies store settings such as language selection, preferred layout, region-specific content, and other customizable elements that influence how the website looks and behaves. By retaining this information, preference cookies ensure that your preferences are automatically applied during future visits, enhancing convenience and usability. Disabling these cookies may result in a less tailored browsing experience.

Marketing cookies are used to track visitors across websites in order to understand their online behavior, preferences, and interests. This data enables us to deliver targeted content, personalized advertisements, and product recommendations that are most relevant to each user. By analyzing browsing history and user interactions, these cookies help create a more engaging and customized experience. Additionally, marketing cookies assist in measuring the effectiveness of advertising campaigns, ensuring that promotional efforts reach the right audience. Disabling these cookies may result in seeing less relevant content or offers.

Analytics cookies help us gain insights into how users engage with our website. They provide information such as the number of visitors, their geographic origins, and the pages they view and interact with. This data helps us analyze user behavior and improve the website’s performance and user experience. All information collected by these cookies is aggregated and reported anonymously, ensuring that individual users cannot be identified.