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Improving your website with Google Analytics

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Improving your website with Google Analytics

Information such as the amount of traffic the website is getting, top landing pages and bounce rates are important. Google Analytics is an amazing tool that can help you figure this out but there is an even better use for it. Google analytics can help you to improve your site, and convert visitors into leads or subscribers, followed by sales. But unfortunately, it can be difficult sometimes to see this with endless reports to check out and analyze. So where do we start?

Following is a list of best Google Analytics reports that can help you gain more insights into your website performance and what can you do to improve this.

The Browser and Mobile Performance Report

A very common reason on why businesses lose money is because their website is not compatible with a type of browser or a mobile device. To prevent this from happening, you can create a custom Google Analytics Report that shows the number of visitors per browser, and segment this report further by the type of device (mobile, tablet, desktop). You can also find out if your website is optimized for mobile devices or not, and identify areas for improvement. To get a better understanding, if the mobile performance report below shows a high bounce rate for Android devices, it means the site developers need to improve website performance and user experience for Android.

Visitor Acquisition Efficiency Report

This report helps you figure out the efficiency & performance of each source of traffic to your website. It shows you the total sessions, new users, unique users, goal value per session & goal conversion rate, all broken down by traffic source & medium.

Customer Behavior Report

The customer behavior report shows how user behavior changes between new and returning users in terms of overall traffic, conversion goals and event completion.

Page Timing Report

Another powerful Google Analytics Report that every website can use. This report lists the pages that have an unusually high load time and high bounce rate. In this report, you can switch from data table view to comparison view to compare load times & bounce rates. This site diagnostic report makes it simple to identify the problem areas of your website that needs to be fixed in order to retain visitors. After all, nobody likes to wait for slow loading pages.

Hours & Days Report

This Google Analytics Report will let you know on which days of the week and at what times of the day, your website receives the most traffic. This is really helpful to find out the ideal reading times for your site visitors and optimize your blog posting times accordingly.Referring Sites Report

This report is designed to help you identify the referring sites that are most valuable to your website. You can not only find how much traffic these referring sites are driving to your website but also track the goal conversion rate due to each referring site.

Content Efficiency Report

With the help of this report, you find out the best-performing pages on your website and the ones that can be optimized further. It’s really useful for website and blogs that produce a lot of content. This report helps businesses answer questions like:

  1. Which articles & blog posts are most engaging?
  2. Which topics & subjects are most interesting to readers?
  3. Which type of content ( articles, video, photos, etc) drives the most engagement?
  4. What type of content drives revenues?

Social Media Traffic Acquisition Report

This is another must-have google analytics report for every business that shows which social media platforms drive the most traffic to your website. It also shows whether these social media channels help achieve your business goals too. It tracks goal value and goal conversion rate to help you understand which social channels make most revenue and need more attention.

As you can see, Google Analytics can be used to track, analyze and report virtually anything that happens on your website. In fact, Google Analytics is one of the best free web analytics tools with tons of google analytics standard reports that provide useful insights about website visitors, user behavior, and engagement, and enable you to optimize your website design and content to grow your business.