UI/UX has been playing a key role in affecting the users’ behavior and converting leads into loyal customers for almost a decade now, it is the first thing that a customer looks for in a website. For a customer, an outstanding UI/UX leads to trustability for a brand and hence the greater conversion rate. UI/UX is so crucial yet most of the Magento website development agencies turn a blind eye to it and the Magento web developers end up making some common mistakes, which end up affecting the conversions for their clients. Now before you decide to build up a website for yourself, make sure you spend the next 5 minutes of your time going through the mistakes your competitors have been making in terms of UI/UX, and take advantage of this to boost your business outcomes.
Before we will walk through the UI/UX best practices and trends of 2022 page by page, we would like you to stick to the following sequence in order to make your online store stand out from the crowd:
1. Navigation menu
- Use Mega Menu instead of normal menus: Mega menus are the expandable menus that really impress the customers these days. It displays many choices in 2-dimensional format and segregates the further subcategories from the rest giving it a clean look and feel. There are also spaces for pictures in these menus which helps in captivating the audience’s attention for a longer period of time.
- Fit the drop down into a single screen: In order to focus more on the 3 click navigation, the Magento website developers end up making the drop take more than one single screen. Clear navigation pathways should always be prioritized rather than anything else when it comes to Navigational menus.
- For very long menus, make sure you get a menu page: Rather than cluttering up information to fit into space or making it illegible, make sure you get a menu page itself. Remember, the goal should always be a clean UI/UX.
- Make the banner responsive: Most of the Magento eCommerce development companies always tend to forget to focus on the banner in different resolutions. What happens as a consequence of this is that the Navigation Menu fails to fit on the first screen area.
- Negate the unnecessary white spaces: In order to make things clean, sometimes the white spaces on the homepage get out of balance. Clean UI is always a good thing, but overdoing makes it empty. So make sure to balance out the white spaces.
- Informative Home-pages: There is a saying that the first impression is the last impression. When people land on your website, they do so on the home page itself. Now, if you are planning on putting information elsewhere, then you are going to lose to your competition. Make sure to have your customer’s conversion tools ready on your home page itself. Be it all the offers you have for the customers, the product sliders, your trending products, or anything else. Make sure you make it as informative as possible.
3. Product detail page
- Reduce the white space: Heard us say it just 2 points before? Yes, we accept it and maybe you should too because it is that important, especially in product detail pages. We mostly focus on the images and buttons (CTA) but when it comes to product description we tend to ignore it. We mostly think that people focus only on the image and the offers only. But we get it so wrong don’t we? People always have a lot of questions in regards to the product, so unless you have a vivid description of your product, you are not going to get that conversion. Your blank spaces are just going to make your leads more confused.
- Non-overlapping labels: In order to focus more on the special texts, a common mistake is, we end up overlapping the labels with the images. We mostly do it because pictures are the first thing that people see when they open a product detail page (PDP), which is true but overlapping makes it look unprofessional. You can always put it near the image. You can always consider using extensions to achieve this too.
- Add customer reviews to your product detail pages: It is always important to have a customer review section on the Product detail pages. It is especially important in the starting phase when your brand is unknown, but it also helps once you have got your brand out there at the top. Because there are always some people who don’t know things, so for them, other people’s reviews about you will matter a lot when it comes to making a buying decision. Don’t try to delete the negative comments, keep it in a balance. Too many good reviews make people think something is wrong too. So keep it real while aiming for perfection. Always remember, it is the ROI that matters, not the perfection. And real things get the best ROI.
4. CMS pages
CMS pages might seem unimportant, but they always matter a lot to the customers. Your customers always want to know about you when they make their first purchase, they want to make sure their money is put in the right place; the only way they get to know more is by going through your CMS pages. So make sure you put in the effort into creating the perfect cms pages. Content is always key but overdoing it always makes the user uninterested. You use fancy images for your products, but do you invest time to put in good images for your CMS pages too? Do you balance your white spaces too? Do you put in your information in an orderly fashion? If you haven’t until now, it’s okay. Maybe you thought it wasn’t important. But always remember that the small things like this matter, whether in life or in business.
Now that we have walked through the common mistakes your competitors have been making, we want to make sure you don’t miss the top UI/ UX trends for the year 2022 and the opportunity to leverage them.
- No Image overload: Websites these days are switching to fewer images these days and they are right to do so too. Too many images always end up being an information overload for the audience and it always distracts the user from the main message that you are passing through.
- Switch to motion design and gesture interfaces: With the advance of technology, the traditional methods of UI/UX are evolving fast. People want an exciting experience and to keep them engaged, motion design and animations are taking the front stage. Using it in a creative manner will make sure you get the best conversions around.
- Mobile Comes first: According to this strategy, you should always start your UI/UX with the smallest screen and then move up to bigger screens. This was contrary to what we have been doing before i.e. designing for the bigger screens first and then moving to the smaller ones. This is a trend now because people these days tend to open up the websites on the phone first rather than on the desktop.
- Typography enlargement: Getting a good blend of your typographies can always benefit your online business. Following the hierarchy not only helps in getting your message through but the enlarged typographies can really help in replacing your images which in turn leads to perfect website loading speed and a decrease in the weight taken up by an image.
- Virtual Reality: The rate at which virtual reality is growing, it won’t be a surprise to see VR dominating the UI/UX world in terms of websites too. Make customers experiment with their avatar with the product that you are selling. Getting the immersive offline experience online simply at the comfort of their home will always make customers love you.
Well, these are the list of common mistakes that your competitors have been making, you can make sure you learn from them and turn these mistakes into opportunities for your online store. While you are at it, don’t miss to follow the top UI/UX trends in 2022 to deliver a seamless and outstanding experience to your customers. Remember in the eCommerce industry “Trend is your Friend until it Bends”.