customer segmentation - magento commerce

Use Magento Customer Segmentation for Smart Online Store Management

By | Blog, eCommerce, eCommerce, eCommerce Development, Magento, Magento2

“According to a study done by the Harvard Business School professor, 30,000 new consumer products launches each year, 95% fail because of ineffective market segmentation.” This clearly describes the need and importance of marketing segmentation for the reaping benefits online. Magento commerce’ customer segmentation is an interesting marketing feature that helps to…

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